I’ve been thinking – should I focus on what my company makes, or should I focus on what our potential customer needs?
The Power of Your Industry
I’ve been thinking – should I be considering my company’s industry when I am making strategic decisions?
What’s Your Passion
I’ve been thinking – how do I figure out what I’m passionate about? And what is the relationship of my passion to my business?
Talking to Humans
I’ve been reading. Many authors tell us that customer discovery is a critical and necessary part of getting our business off on the right foot.