I’ve been thinking – should I focus on what my company makes, or should I focus on what our potential customer needs?
I’ve been thinking – should I be considering my company’s industry when I am making strategic decisions?
I’ve been thinking – how do I figure out what I’m passionate about? And what is the relationship of my passion to my business?
I’ve been reading. Many authors tell us that customer discovery is a critical and necessary part of getting our business off on the right foot.