I’ve been thinking – about the tale of two companies. The first company struggles to make every sale. The second company makes most sales with ease.

I’ve been thinking – should I focus on what my company makes, or should I focus on what our potential customer needs?

I’ve been thinking – when I’m having a conversation with my customers, am I really listening and working hard to learn something from them?

I’ve been thinking – will I be able to create a viable and valuable company if I don’t spend a significant amount of time with my customers?