Glossary A B C D E G H I L M N O P S T U V W A accounting advertising advisor ai ar artificial intelligence B bhag business business model business practice C capitalism ceo communication communities of practice competition competitive advantage cost crm customer customer value D director E economic value added entrepreneur executive suite G goals H habit I industry innovation inventor L leadership learning community lifestyle business M management market market research marketing metric mission N non-recurring expenses nre O objectives occupation P price productivity products profit promotion psychographics purpose S selling strategy system T tactics target market tasks technology U user V value value added value chain value creation value proposition values virtues vision W wealth creation worthwhile