
We are using a tree metaphor to describe the growth journey of companies.

A business is the most fragile at the SEEDLING STAGE.
Companies at this stage are struggling with:
- Attracting new customers
- Long sales lead times
- Inconsistent cash flow
- Insufficient operating capital
- Identifying a scalable business model
Companies successfully exiting the stage exhibit:
- Rising product demand
- Improved cash flow
- A workable, validated business model

When your business survives the SEEDLING STAGE it grows stronger and moves into the SAPLING STAGE.
Companies at this stage are struggling with:
- Capacity to meet rising demand
- Consistent operational processes
- Cohesive leadership
- Increasing competitive rivalry
Companies successfully exiting the stage exhibit:
- A cohesive, well-trained team
- Increasing productivity
- Increasing profitability

Moving into the TREE STAGE changes and expands your work.
Companies at this stage are struggling with:
- Maintaining steady growth
- Developing people for increasing growth
- Building a cohesive and strong leadership team
- Maintaining and defending market share
- Remaining relevant in the marketplace
- Innovation and continuous improvement
Everyone at TransforMana begins their journey at the SEEDLING STAGE.
Regardless of the current age or stage of your business, you will start your work with the SEEDLING stage, targeted at the CEO. Revisiting your start ensures that you have a solid underpinning before you continue the work of growing the company.